WE CAN HELP YOU MIX IN THE RIGHT CIRCLES.
passengertv is available throughout Switzerland. One million passengers enjoy passengertv every day, on 2 300 vehicles with a total of 3 500 screens. passengertv is a digital information medium for public transport. With the aim of offering passengers a useful and current medium, passengertv AG has developed a software program that focuses entirely on real-time digital communication. Screens in trams, buses and trains show images, texts or videos about current news and events relating to sports, politics, finance, society or culture, as well as showing weather forecasts and stock exchange data. Passengers are also given important information about the relevant public transport services, keeping them constantly up to date with delays, line changes, connections etc. In short: a win-win situation for both passengers and advertisers.
Your campaign will be on the move in these regions.
passengertv brings you into direct contact with your target audience on public transport in your catchment area: Bern, Grisons, Mittelland, Eastern Switzerland, Ticino, Valais, French-speaking Switzerland and Central Switzerland. Simply click on the individual regions and find out how you can present your message cost-effectively on as many screens as possible. You’ll be amazed at the coverage you can achieve and the how large your target audience is.
Central Switzerland, Lucerne and Altdorf
passengertv: more than just standard advertising
Traditional advertising options on public transport, such as still images or animated adverts, are incredibly effective on passengertv and guarantee high visibility, but passengertv also offers a wide range of additional options to present your information to passengers in line with your advertising strategy:
Fully-comprehensive advertising coverage: you can book one or more adverts across the entire right-hand side of the dual screen, ensuring full attention.
Book headers: you can place your message under a certain heading, e.g. “Jobs”, “Property”, “Culture” or “Nightlife”, ensuring direct contact with your target audience.
Sponsoring: sponsoring weather forecasts with the message “Today’s weather is brought to you by…” puts your brand in the spotlight. Even when the weather’s bad.
We are happy to discuss the best way to make your advertising dreams become a profitable reality.
TIPS & TRICKS
How to make your advertising as effective as possible.
Below are a few design tips to help you make the best possible use of advertising on passengertv:
- Brevity is the soul of wit. Keep texts as short as possible.
- Use contrasting colours and make sure the writing stands out from the background.
- Use a large, easily legible font.
- Use images to stir emotions.
- Short adverts are more effective: The optimum length is between 10 and 20 seconds.
- Include your target audiences, speak to them directly, i.e. using a survey.
We are happy to help if you need support when creating your advertising message. Contact us.