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Angebot passengertv

WITH A TARGETED PRESENCE, YOU ARE WELL ON THE WAY TO SUCCESS.

WE CAN HELP YOU MIX IN THE RIGHT CIRCLES.

passengertv is available throughout Switzerland. One million passengers enjoy passengertv every day, on 2 300 vehicles with a total of 3 500 screens. passengertv is a digital information medium for public transport. With the aim of offering passengers a useful and current medium, passengertv AG has developed a software program that focuses entirely on real-time digital communication. Screens in trams, buses and trains show images, texts or videos about current news and events relating to sports, politics, finance, society or culture, as well as showing weather forecasts and stock exchange data. Passengers are also given important information about the relevant public transport services, keeping them constantly up to date with delays, line changes, connections etc. In short: a win-win situation for both passengers and advertisers.

Angebot passengertv

REGIONS

Your campaign will be on the move in these regions.

passengertv brings you into direct contact with your target audience on public transport in your catchment area: Bern, Grisons, Mittelland, Eastern Switzerland, Ticino, Valais, French-speaking Switzerland and Central Switzerland. Simply click on the individual regions and find out how you can present your message cost-effectively on as many screens as possible. You’ll be amazed at the coverage you can achieve and the how large your target audience is.

LAUSANNE BERN VISP LUZERN AARAU ZÜRICH NEUCHÂTEL FRIBOURG SOLOTHURN LIESTAL THUN ST. MORITZ BASEL FRAUENFELD RAPPERSWIL SCHAFFHAUSEN ST. GALLEN GLARUS CHUR LOCARNO LUGANO SION GENF ALTDORF LAUSANNE BERN VISP LUCERNE AARAU ZURICH NEUCHÂTEL FRIBOURG SOLOTHURN LIESTAL THUN ST. MORITZ BASEL FRAUENFELD RAPPERSWIL SCHAFFHAUSEN ST. GALLEN GLARUS CHUR LOCARNO LUGANO SION GENEVA ALTDORF LAUSANNE BERNE VIÈGE AARAU ZURICH NEUCHÂTEL FRIBOURG SOLEURE LIESTAL THOUNE ST. MORITZ BÂLE FRAUENFELD RAPPERSWIL SCHAFFHOUSE ST. GALL GLARUS COIRE LOCARNO LUGANO SION GENÈVE ALTDORF LUCERNE LOSANNA BERNA AARAU ZURIGO NEUCHÂTEL FRIBURGO SOLETTA LIESTAL ST. MORITZ BASILEA FRAUENFELD RAPPERSWIL SCIAFFUSA SAN GALLO GLARONA COIRA LOCARNO LUGANO GINEVRA ALTDORF LUCERNA THUN VISP SION GANZE SCHWEIZ WHOLE SWITZERLAND TOUTE LA SUISSE TUTTA LA SVIZZERA BASEL SCHAFFHAUSEN LUGANO GENF GANZE SCHWEIZ WHOLE SWITZERLAND GENEVA BASEL SCHAFFHAUSEN LUGANO BÂLE SCHAFFHOUSE LUGANO GENÈVE TOUTE LA SUISSE BASILEA SCIAFFUSA GINEVRA LUGANO TUTTA LA SVIZZERA THUN SOLOTHURN NEUCHÂTEL BERN THUN SOLOTHURN NEUCHÂTEL BERN NEUCHÂTEL BERNE SOLEURE THOUNE NEUCHÂTEL BERNA SOLETTA THUN SION NEUCHÂTEL GENF FRIBOURG LAUSANNE LAUSANNE NEUCHÂTEL FRIBOURG GENEVA LAUSANNE NEUCHÂTEL FRIBOURG GENÈVE NEUCHÂTEL LOSANNA FRIBURGO GINEVRA VISP VIÈGE VISP VISP BASEL SOLOTHURN AARAU LIESTAL ZÜRICH BASEL SOLOTHURN ZURICH AARAU LIESTAL ZURICH SOLEURE BÂLE AARAU LIESTAL AARAU ZURIGO SOLETTA LIESTAL BASILEA LUZERN ALTDORF ALTDORF LUCERNE ALTDORF LUCERNE ALTDORF LUCERNA ST. GALLEN GLARUS FRAUENFELD SCHAFFHAUSEN ST. GALLEN GLARUS FRAUENFELD SCHAFFHAUSEN GLARUS FRAUENFELD SCHAFFHOUSE ST. GALL FRAUENFELD SCIAFFUSA SAN GALLO GLARONA RAPPERSWIL ZÜRICH RAPPERSWIL ZURICH RAPPERSWIL ZURICH RAPPERSWIL ZURIGO CHUR ST. MORITZ CHUR ST. MORITZ ST. MORITZ COIRE ST. MORITZ COIRA LOCARNO LUGANO
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LAUSANNE BERN VISP LUZERN AARAU ZÜRICH NEUCHÂTEL FRIBOURG SOLOTHURN LIESTAL THUN ST. MORITZ FRAUENFELD RAPPERSWIL SCHAFFHAUSEN ST. GALLEN GLARUS CHUR LOCARNO LUGANO SION GENF ALTDORF BASEL LAUSANNE BERN VISP LUCERNE AARAU ZURICH NEUCHÂTEL FRIBOURG SOLOTHURN LIESTAL THUN ST. MORITZ FRAUENFELD RAPPERSWIL SCHAFFHAUSEN ST. GALLEN GLARUS CHUR LOCARNO LUGANO SION GENEVA ALTDORF BASEL LAUSANNE BERNE VIÈGE LUCERNE AARAU ZURICH NEUCHÂTEL FRIBOURG SOLEURE LIESTAL THOUNE ST. MORITZ FRAUENFELD RAPPERSWIL SCHAFFHOUSE ST. GALL GLARUS COIRE LOCARNO LUGANO SION GENÈVE ALTDORF BÂLE LOSANNA BERNA LUCERNA AARAU ZURIGO NEUCHÂTEL FRIBOURG SOLETTA LIESTAL ST. MORITZ FRAUENFELD RAPPERSWIL SCIAFFUSA SAN GALLO GLARONA COIRA LOCARNO LUGANO SION GINEVRA ALTDORF BASILEA THUN VISP

French-speaking Switzerland

icon doppelbildschirm
820
dual screens
icon Bus Bahn
397
buses and trains
icon Personen
247'540
people/day
The entire French-speaking Switzerland network for 7 days
CHF 18'081.00
*(Alle Preise in CHF, Preise exkl. 8% Mehrwertsteuer, Rabatte sind nicht enthalten )
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Mittelland

icon doppelbildschirm
1'173
dual screens
icon Bus Bahn
662
buses and trains
icon Personen
406'358
people/day
Entire Mittelland network for 7 days
CHF 25'955.30
*(Alle Preise in CHF, Preise exkl. 8% Mehrwertsteuer, Rabatte sind nicht enthalten )
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Eastern Switzerland

icon doppelbildschirm
632
dual screens
icon Bus Bahn
437
buses and trains
icon Personen
266'476
people/day
Entire Eastern Switzerland network for 7 days
CHF 16'758.00
*(Alle Preise in CHF, Preise exkl. 8% Mehrwertsteuer, Rabatte sind nicht enthalten )
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Lake Zurich

icon doppelbildschirm
147
dual screens
icon Bus Bahn
75
buses and trains
icon Personen
30'790
people/day
Entire Lake Zurich network for 7 days
2'889.00
*(Alle Preise in CHF, Preise exkl. 8% Mehrwertsteuer, Rabatte sind nicht enthalten )
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Central Switzerland, Lucerne and Altdorf

icon doppelbildschirm
342
dual screens
icon Bus Bahn
193
buses and trains
icon Personen
76'110
people/day
Intera rete della Svizzera centrale per 7 giorni
CHF 5'967.00
*(Alle Preise in CHF, Preise exkl. 8% Mehrwertsteuer, Rabatte sind nicht enthalten )
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Bern region

icon doppelbildschirm
479
dual screens
icon Bus Bahn
333
buses and trains
icon Personen
208'182
people/day
Entire Bern network for 7 days
CHF 14'085.00
*(Alle Preise in CHF, Preise exkl. 8% Mehrwertsteuer, Rabatte sind nicht enthalten )
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Upper Valais

icon doppelbildschirm
34
dual screens
icon Bus Bahn
34
buses and trains
icon Personen
16 848
people/day
Entire Upper Valais network for 7 days
CHF 1'161.00
*(Alle Preise in CHF, Preise exkl. 8% Mehrwertsteuer, Rabatte sind nicht enthalten )
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Ticino

icon doppelbildschirm
60
dual screens
icon Bus Bahn
60
buses and trains
icon Personen
24 414
people/day
Entire Ticino network for 7 days
CHF 1'683.00
*(Alle Preise in CHF, Preise exkl. 8% Mehrwertsteuer, Rabatte sind nicht enthalten )
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Partners

Grisons

icon doppelbildschirm
347
dual screens
icon Bus Bahn
318
buses and trains
icon Personen
81'075
people/day
Entire Grisons network for 7 days
CHF 4'671.00
*(Alle Preise in CHF, Preise exkl. 8% Mehrwertsteuer, Rabatte sind nicht enthalten )
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Lower Valais

icon doppelbildschirm
102
dual screens
icon Bus Bahn
89
buses and trains
icon Personen
26 415
people/day
Entire Lower Valais network for 7 days
CHF 1'827.00
*(Alle Preise in CHF, Preise exkl. 8% Mehrwertsteuer, Rabatte sind nicht enthalten )
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Whole Switzerland

icon doppelbildschirm
3'667
dual screens
icon Bus Bahn
2'366
buses and trains
icon Personen
1'288'249
people/day
Whole Switzerland for 7 days
CHF 57'599.10
*(Alle Preise in CHF, Preise exkl. 8% Mehrwertsteuer, Rabatte sind nicht enthalten )
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Angebot passengertv

ADVERTISING OPTIONS

passengertv: more than just standard advertising

Traditional advertising options on public transport, such as still images or animated adverts, are incredibly effective on passengertv and guarantee high visibility, but passengertv also offers a wide range of additional options to present your information to passengers in line with your advertising strategy:

Fully-comprehensive advertising coverage: you can book one or more adverts across the entire right-hand side of the dual screen, ensuring full attention.

Book headers: you can place your message under a certain heading, e.g. “Jobs”, “Property”, “Culture” or “Nightlife”, ensuring direct contact with your target audience.

Sponsoring: sponsoring weather forecasts with the message “Today’s weather is brought to you by…” puts your brand in the spotlight. Even when the weather’s bad.

We are happy to discuss the best way to make your advertising dreams become a profitable reality.

Angebot passengertv

TIPS & TRICKS

How to make your advertising as effective as possible.

Below are a few design tips to help you make the best possible use of advertising on passengertv:

  1. Brevity is the soul of wit. Keep texts as short as possible.
  2. Use contrasting colours and make sure the writing stands out from the background.
  3. Use a large, easily legible font.
  4. Use images to stir emotions.
  5. Short adverts are more effective: The optimum length is between 10 and 20 seconds.
  6. Include your target audiences, speak to them directly, i.e. using a survey.

We are happy to help if you need support when creating your advertising message. Contact us.

Technical information

title-icon Your advert as a video or animation

16:9
1920 x 1080 px @ 25 FPS
mp4 (H.264), avi, wmv
RGB
unlimited
Between 10 and 45 seconds
none

title-icon Your advert as an image

16:9
1920 x 1080 px
jpg, jpeg, png
RGB
unlimited